To create a successful advertising campaign, I collaborated with the design director, creative directors, and other designers. I was responsible for editing the case study video for the campaign and designing 3D assets for the posters.
PRESCRIBED TO DEATH
In 2015, 22,000 Americans died from a prescription overdose. And most Americans think the opioid epidemic is a problem only for addicts. Prescribed to Death is a memorial that humanizes the devastation caused: using precision machine crafting, 22,000 faces of real-life fatalities were carved onto pills. The memorial is driving awareness through a nationwide tour, with many adding 'Warn Me' labels to insurance cards, demanding accountability from opioid prescribers.
ANIMATION
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CREDITS
Client: National Safety Council
Agency: Energy BBDO
Video Editor & 3D Artist: Jaehyuk Choi