I participated in creating the design concept and Look and Feel for a new campaign with the slogan "Women for the Win" by Champion Brand.
BE YOUR OWN CHAMPION
Champion gives women the confidence to bring their own style to sports. Don’t just shoot your shot. Do it with flair, swagger, and creativity. With the right fit, you can be your own champion in every arena.
TYPOGRAPHY
OOH
COMMERCIAL
SAWEETIE
Saweetie is all about empowering women to feel confident in their own skin. She’s the motivator on campus, the inspiration for self-expression, and “Get It Girl” is the anthem that hypes up the athletes from the locker room to the playing field and beyond.
LANDING PAGE & SOCIAL MEDIA
CHAMPION CIRCLE LOGO
I Developed the logo lockup for Champion Circle, Champion’s new athlete program that currently includes 12 female athletes from different schools and backgrounds who all bring their own style and flair to their sports. Champion Circle is the symbol of camaraderie and support between women who go against the grain to play by their own rules.
Thank you for watching!
CREDITS
Client: Champion
Agency: Energy BBDO
Creative Director: Robin Laurens
Design Director: Hung Vinn
Designer: Jaehyuk Choi
