I was responsible for animating the beautiful work created by an illustrator for the new campaign "The Price of Extinction" at Lincoln Park Zoo in Chicago. The animations were displayed at the zoo's visitor center and website.
The Price of Extinction
Chicago’s Lincoln Park Zoo has announced its newest campaign, 'The Price of Extinction'. Launching on Earth Day (April 22) the campaign draws attention to Earth’s most endangered species at the zoo with limited-edition zoo passes. This initiative provides animal lovers the unique opportunity to pay a small price to help the species survive. Each pass highlights an endangered animal whose pass price correlates to the animal’s extinction rate, with all proceeds going toward conservation efforts.
POLAR BEAR
WESTERN LOWLAND GORILLA
AFRICAN PENGUIN
Thanks for watching!
CREDITS
Client: Lincoln Park Zoo
Agency: Energy BBDO
Creative Director: Elaine Kalvelage
Animator: Jaehyuk Choi
Illustrator: Chiara Vercesi
